[WiLT] Critical masses: Social campaigning, a guide for donors and funders (download)

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Critical masses: Social campaigning, a guide for donors and funders

Gustaf Lofgren, Tris Lumley and Adam O'Boyle - December 2008

Social campaigning has led to some of the greatest social and
political improvements in modern history: the abolition of slavery;
the extension of suffrage; the banning of landmines; and debt
cancellation for the poorest countries.

Critical masses explores the role of campaigning charities and
highlights the significant part they can play in changing legislation
and shifting attitudes. The report looks to address common concerns
donors and funders have about campaigning, and shows that it is not
only effective and measurable but also critical for tackling some of
society's biggest problems.

The report identifies two priorities areas for donors and funders to
support:
* rigorous monitoring and evaluation of campaigning programmes, to
make future campaigns more effective and efficient and to help make
the case for campaigning.
* capacity-building, to help charities build the skills, networks and
tools necessary to run successful campaigns.

'Campaigning for policy change or to change attitudes and behaviour is
a very visible activity for lots of charities. The charities,
politicians, and regulators agree that this work is important, but
many donors and funders hesitate to provide funding, which can limit a
charity's ability to make a difference. Campaigning can deliver
results, and it doesn't have to take decades to do it. The best
campaigns know what they're trying to achieve, have a clear plan for
getting there, and work hard to keep track of how they're doing along
the way.' Gustaf Lofgren, Research analyst

You can:
* Download full report
* Download summary
* Read press release
From
http://www.philanthropycapital.org/research/research_reports/other/Campaigning.aspx